As the head of marketing, your most important internal client is the CEO. It is often said that the CEO has to identify with the brand messaging. The brand messaging needs to be in harmony with the CEO at the end of the day. It needs to match the CEO in quality and narrative. Buyers have gone digital and the company's website is the core brand communicator. Does your website have the ability to sell your company's purpose like your CEO has? Does it communicate the strength of your CEO's convictions? Does the website look like it is pulling toward the future like your CEO? If you're the head of marketing and it doesn't, your job is in danger. it is just a matter of time before an inferior website translates into dirty looks in the boardroom.
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