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Digital Transformation, Code Halos, Analytics and Mobility

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A retailers' mantra throughout history has been location, location location. This is always important, but perhaps of less value than other innovations caused by digital transformations today. The ongoing digital transformation of many industries has created new competitive playing fields that are increasingly related to data. The winners are those that can more quickly collect, analyze, report, make data driven decisions and capture value from the data. The data that surrounds customers, partners, companies and individuals is called "code halosTM" by my colleagues at the Center for the Future of Work in their new whitepaper Code Rules. It is their analysis that companies that understand and manage code halos most effectively will be the winners in their industries. Let me paint two scenes for you.

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