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The True Cost of Not Making a Buying Decision

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Today, after a six month sales cycle that included extensive relationship building, expensive marketing strategies and a detailed return on investment analysis that revealed a monthly savings of $ 13,347 per month (net after the expense of my new proposal), the client shared that she was inclined to delay the decision by 12 months! Her reasoning? She feels that she can get a better deal when her contract comes to end of term. I am so frustrated and angry! I’ve neglected other clients because of the amount of effort, time and energy I have put into winning this deal. Without this deal I will not make plan. I am at my wits end and fear that I could lose my job. Do you have any thoughts that may help?

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