Heavy handed Government Legislation will not lead to a healthier planet. Companies, and indeed consumers, must be given both the choice and the chance to adopt a ‘green’ model that suits their needs and that they can personally engage with on an emotional and fiscal level.
It was former Presidential Candidate and founder of Electronic Data Systems (EDS) Ross Perot who famously said “The activist is not the man who says the river is dirty. The activist is the man who cleans up the river.”
A quote which may strike resonance with the world’s politicians as they continue to wrestle with the major challenge of setting a global green agenda whilst battling tough economic conditions.
President Obama’s second term inaugural speech certainly won plaudits for his determination to tackle climate change, his powerful statements deliberately pitched to be emotive on a global stage, whilst reassuring an American nation still reeling from the effects of hurricane Sandy.
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